Customer Persona for Golf Sales Rep
Demographics
- Name: Knox
- Age: 25 – 35
- Occuption: Golf Sales Rep
- Industry: Ping Golf Sales rep
- Location: Arizona
Goals and Motivations
- Increase Sales Volume and hit quarterly Quotes
- Build long-term relationships with golfers and People
- Provide volume though product demos and custom fiiting
- Become perferred vender for Golf Courses
Behavior Information
- Buying Behavior: Customers shop 2-4 times a year. They prefer trying clubs in person.
- Product Usage: Customers use Ping Golf Clubs for rounds or even weekend tournaments, and they often upgrade irons and drivers every 2-3 years
- Online Behavior: People follow Instagram or even read Golf Digest to find the latest new Golf clubs
Objects and Concerns
- Price Concerns: Customer worry about the cost of premium clubs and whether performance justifies the price
- Performance Doubts: They question whether new clubs will actually improve their game or fix the issues of slicing or distance loss
- Brand Comparison: Customers can compare golf brands to see what is better for them
- Fitting Uncertainty: Some customers aren’t sure if they need a fitting or worry it will take too long or cost extra
- Customization Time: They may be concerned about how long custom clubs take to arrive after ordering
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